HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET
HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET
DOI:
https://doi.org/10.46687/jsar.v4i1.89Keywords:
Tobacco Market, Consumer Behaviour, Influencing FactorsAbstract
The purpose of the present research paper is to examine and analyze what internal factors influ-ence consumer buying behaviour for purchasing cigarettes on the Bulgarian Market. The study is limited to within the Bulgarian Tobacco Market. The factors were divided into two main categories: internal and external influences. The research focuses on the internal factors as age, gender, perception, motivation, lifestyle, atti-tudes.
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