SOME EXTERNAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET

SOME EXTERNAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET

Authors

  • Veselina Spasova
  • Stefan Zhelev Konstantin Preslavsky University of Shumen, Faculty of Technical Sciences

DOI:

https://doi.org/10.46687/jsar.v4i1.88

Keywords:

Tobacco Market, Consumer Behaviour, Influencing Factors

Abstract

The purpose of the present research paper is to examine and analyze what factors influence consumer buying behaviour for purchasing cigarettes on the Bulgarian Market. The study is limited to within the Bulgarian Tobacco Market. The factors were divided into two main categories: internal and external influences. The research focuses on the external factors as Packaging, Product availability and exposure, Social Class, Groups, Income and Occupation.

Author Biography

Stefan Zhelev, Konstantin Preslavsky University of Shumen, Faculty of Technical Sciences

Konstantin Preslavsky University of Shumen, Faculty of Technical Sciences

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Published

06.03.2023

How to Cite

Spasova, V., & Zhelev, S. . (2023). SOME EXTERNAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET: SOME EXTERNAL FACTORS THAT INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET. JOURNAL SCIENTIFIC AND APPLIED RESEARCH, 4(1), 112–120. https://doi.org/10.46687/jsar.v4i1.88

Issue

Vol. 4 No. 1 (2013): Journal Scientific and Applied Research

Section

Marketing Managment

License

Copyright (c) 2023 JOURNAL SCIENTIFIC AND APPLIED RESEARCH

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.