HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET: HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET

Veselina  Spasova; Stefan Zhelev

doi:10.46687/jsar.v4i1.89

HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET

Authors

Veselina Spasova
Stefan Zhelev Konstantin Preslavsky University of Shumen, Faculty of Technical Sciences

DOI:

https://doi.org/10.46687/jsar.v4i1.89

Keywords:

Tobacco Market, Consumer Behaviour, Influencing Factors

Abstract

The purpose of the present research paper is to examine and analyze what internal factors influ-ence consumer buying behaviour for purchasing cigarettes on the Bulgarian Market. The study is limited to within the Bulgarian Tobacco Market. The factors were divided into two main categories: internal and external influences. The research focuses on the internal factors as age, gender, perception, motivation, lifestyle, atti-tudes.

Author Biography

Stefan Zhelev, Konstantin Preslavsky University of Shumen, Faculty of Technical Sciences

Konstantin Preslavsky University of Shumen, Faculty of Technical Sciences

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Published

06.03.2023

How to Cite

Spasova, V. ., & Zhelev, S. (2023). HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET: HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET. JOURNAL SCIENTIFIC AND APPLIED RESEARCH, 4(1), 121–126. https://doi.org/10.46687/jsar.v4i1.89

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Issue

Vol. 4 No. 1 (2013): Journal Scientific and Applied Research

Section

Marketing Managment

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

HOW SOME INTERNAL FACTORS INFLUENCE CONSUMER BEHAVIOUR FOR PURCHASING CIGARETTES ON THE BULGARIAN MARKET